Black Fridays definitely a thing now. No matter what you
think about the American tradition coming our way, it can’t be ignored. Last
year I was quite the fan. I picked up three or four games and told the wife she
was buying me them for Christmas. Maximising the present budget in style,
keeping romance and the joy of giving truly alive.
My purchases last year included Tomb Raider for £10. It had
been released 22 months earlier. Tearaway for £20, it had come out in September
and had pretty much flopped so the price drop was expected. Until Dawn for
about £20 I think, it was three months old at that point. By now you’re
wondering if I’m just gloating about my haul but really this is paragraph is
just verbal foreplay for the point I’ll eventually get to.
Check the black Friday sales of 2016 and you’ll see
discounts on the likes of Dishonored 2, Watch_Dogs 2, Call of Duty, etc These
games have been out for weeks... Not months. All three examples released in
November, one of them has been out for ten days. If I had pre-ordered and
bought on release day I’d be mightily pissed.
How many folk did just that? Not that many it seems… I almost
wrote a blog on Monday after the weekly sales data came out and yet again a new
release was making headlines for how poorly it performed. Watch_Dogs 2 opened
with sales of around 80,000. Its predecessor had opened with around 380,000.
That’s quite the drop. There could be many reasons for that (including the
lukewarm reception to the first game post-release) but I don’t think I’m mad
when I draw a connection to the Black Friday sales.
Was it always going to go on sale 10 days after release?
Doubtful. It’s likely that the slow launch combined with the marketing blitz
every retailer has for black Friday created an opportunity. If it had launched
well then it wouldn’t be cheaper on this day. If it wasn’t for the approach of
black Friday however, would it have launched better? It’s impossible to say.
But then this is an opinion piece so I’ll say yes. Factually proven with stuff
from my head.
So yeah everyone seems to have waited, and if it’s going to save
you money then why wouldn’t you? I’m waiting even longer than you, so tight-fisted
have I become with my gaming purchases. My chrimbo gaming requests are Deus Ex
(released in august for £45, I got for £20) and Ratchet and Clank (released in
april for £30, as of yet I haven’t seen a better deal than £20). These November
games I’m blogging about will wait to 2017 when they’re cheaper again and I’ve
cleared a bit more of my never-ending list of stuff I’ve yet to play.
The only problem with all this saving… Are these games now
considered flops? Is there less chance of a Watch_Dogs and Dishonored 3? That’s
got to be a concern. The gaming market is in a weird place in which it seems to
more successful than ever but yet studio closures and job layoffs seem more
frequent. Budgets are escalating and publishers are playing it safe. The main
retail releases all seem to stick to standard templates (everything’s either
open world or an online fps) whilst if you want variety and creativity you need
to embrace the indies (read my last blog!! Please). There’s no middle ground.
Dishonored is an exception, and the first game was blooming brilliant.
Hopefully the sequel does well enough to warrant more of its kind, or at least
show publishers that not every game has to be about driving around cities and
machine gunning everything in sight.
As admitted already I am part of the problem. I’ve bought very
few games this year within release week and used vouchers for most of them.
More frugality. The others included two Nintendo titles. I wish I understood how
they do it but there games don’t come down in price. An HD remake of a ten year
old Zelda was released in March this year. Quick check online and it costs £2
more than Dishonored 2 which released on November 11th. Amazing.
They love their ‘evergreen’ titles and seem to keep their big releases in the
charts for yonks. Heck one of their Christmas releases is a slightly updated
version of a near three year old game. Launch week performance means squat to Nintendo
because their games will be charting for months on end. It seems the most sensible
approach and weirdly it encourages me to buy day one because I know waiting won’t
benefit me financially. Crafty.
So that was a blog. I can’t think of a witty sentence to end
it with so just go back to shopping online and buying all of the things. Just
don’t be complaining when that game you love but bought for a shilling doesn’t get
a sequel. It’s all your fault. And mine. Enjoy.